Ew.

BEAVERTON, Ore.–Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), announced the signing of Maya Moore, two-time NCAA Women’s Basketball National Champion and college basketball’s all-time leader in games won as a player. One of the most decorated athletes in the history of collegiate sports, Moore becomes the first female basketball player to join the Jordan Brand. “Not only has Maya proven to be a prolific winner on the court, but her hunger and determination to make an impact off the court makes her a valuable addition to the Jordan family. We look forward to working with Maya as she carries her success to the next level.”

Nothing against Maya Moore because she's great and all for a chick but this might be the dumbest business move I've ever seen.  Back in the day it used to be about market value and out selling your opponents. It wasn't about being politically correct and throwing away dollar bills to make progressive statements. I'm not even trying to be a dick like usual but what kind of financial gain can you get from this? High school girls aren't gonna start buying Jordans because Maya Moore rocks them in the non-existent WNBA. Girls buy the sneakers that match their uniform and there's nothing wrong with that but clearly they don't know what's best for them which is why I argue their voting rights should be repealed.